Traditionally determined by Google's ever-changing algorithms, what appears in the top results of a Google search has long been a frustration for some people. In addition to having another platform to share their influence, being able to control even a small segment of what appears in Google search results is huge. The company launched a new feed feature last year, and more recently launched AMP Stories, a new mobile-friendly format for publishers.įor Cameos, there's also a considerable upside for participating celebrities. Vertical video with celebrity talking heads may seem more like Snapchat or Instagram territory, but Google's been experimenting with different ways to make search more personalized and interactive, particularly on mobile. (Cameos, by the way, is entirely separate from a different celebrity video app - also called Cameo - which lets people pay celebrities to record short video messages.)

The company has been experimenting with the concept for some time, but the iOS version of Cameos marks the first time the celebrity-facing app has been widely available. Though the iOS app was just released, this isn't new territory for Google.

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